Opportunities to Promote Your Gardening Business
As a new gardening business keen to get noticed, gain customers and do well, you need to be forever open to new opportunities to promote your business. So here are a selection of opportunities that you could take advantage of to improve your promotion, advertising and marketing attempts.
Special Newspaper Supplements
Local newspapers often have special supplements promoting local businesses, often themed and focusing on particular sectors. These are ideal for a gardening business, as it may get you a bit of editorial as well as an ad. In some cases newspapers will research relevant businesses themselves, but there’s no harm in ensuring your local paper knows about your business and that you’d be interested in featuring in any supplements. In some cases you may also be encouraged to take out an ad, which can also be a good promotional tool.
There are lots of promotional opportunities on the Internet and this is an area well worth exploring. As well as promoting and advertising your gardening business on your own website, you could explore the possibility of swapping links with other relevant businesses and exchanging banner ads with them. Plus, more subtle website promotion can be carried out through joining and interacting in gardening forums, where you can link back to your own website.
Starting A Blog
The next step on from using your own website and getting involved in forums is to consider starting a blog. This doesn’t have to be purely related to your gardening business – in fact, you may gain more regular customers if it’s not just about selling products or services. For example, you could offer general gardening advice and troubleshooting, focus on creating allotments or organic gardening, or offer help and insight into re-designing your garden. General posts on such topics can be supported by links to your business website and the occasional mention that you offer such services.
Sponsoring Local Events
Many local events survive only due to sponsors. There are always plenty of gardening-related events, from horticultural shows and open gardens, to plant sales and garden technique demonstrations going on. So why not try contacting the organisers and seeing if you can be involved as a sponsor. This doesn’t have to be monetary, you may able to provide time, skills, equipment or even plants.
Promoting At Garden Centres
Some garden centres or other gardening related shops and stores have a noticeboard where you can leave your business card or brochure. This is designed for customers or visitors who are after handymen to carry out garden maintenance tasks or for landscape design services. It may also be worth asking if you can leave some extra brochures or business cards nearby so anyone interested can take one home.
Advertising in Relevant Directories
Lots of people still look to business directories for information on local traders, so it’s a good idea to hunt out and advertise in a range of print and online directories. This includes the big, popular and well-known directories, such as the Yellow Pages, to smaller local directories that are often delivered free on a door-to-door basis.