Developing Gardening Kits and Clubs
As a business, one of your main aims should be to keep customers interest, retain their custom and attract new customers. One novel way of doing this is to develop gardening kits and clubs, which could be suitable for a wide range of age groups and interests.
Gardening kits can be developed with several needs and ages involved. The can be seasonal and help people get started with the very basics of gardening, contain specialised gardening plants or equipment, or be focused on achieving a specific task. In essence, gardening kits can be a great way of selling your products, offering an all-in-one kit and perhaps offering a discounted price when buying a kit, as opposed to buying everything separately.
If you’re interested in developing gardening kits, then first have a good think through about the types of kits your customers may like. For example, some of the kits you consider may include:
- Beginners kits.
- Rose planting and pruning kits.
- Kits for children.
- Vegetable starter kits.
- A herb garden starter kit.
- Wildflower garden kit.
- Water garden kit.
- Spring bulbs kit.
- Planter pot kit.
- Hanging basket kit.
- Compost starter kit.
- Tree planting kit.
- Evergreen planter kit.
- Specialist plant kit
If you’re also keen on developing gardening clubs, then they could be sold in conjunction with the clubs too, possibly even on a subscription basis, so people receive a new kit, perhaps seasonally angled, every month or two months. Alternatively, kits could be sold independently of any subscription, so that people could buy them on a one-off basis as required. As an extra incentive, you could, for example, slip in a special discount voucher with the kit, so customers would receive a discount off any further purchases.
Gardening clubs are a good add-on for a gardening business to run, as your customers will all, generally, be already interested in gardening, so are good contenders for attendees.
Gardening clubs could be run on a regular basis, offering a chance for keen gardeners – whether beginners or the more experienced – to come together and share ideas, tips and experience. There could be a learning element involved, whereby a new technique or skill is discussed or demonstrated at each session. Plus there could be a solving element incorporated too, whereby you aim to help solve common problems experienced by gardeners.
There are other ways in which you could make your clubs more appealing. For example, you could send out regular newsletters to members, for example online via email, offer extra access to certain areas of your website or offer a regular discount on purchases that they make.
Gardening clubs are enjoyed by a wide range of people and, as well as adults, children and families may welcome the chance to join a gardening club too. You could consider running a separate junior club to encourage young people to develop an interest in gardening, or offer a club specifically aimed at families.
Both kits and clubs are fun to design and create and can provide a welcome extra dimension to your business. If marketed and promoted well, they can be highly successful.